Web Survey Bibliography
Title Online research: playing to the Web's strengths
Author Yoffie, A. J.
Source Quirk's Marketing Research Review, July 1998
Year 1998
Access date 04.11.2005
Abstract
A company conducted online focus groups to learn about the relationship between its product and GenXers. In addition, the company conducted face-to-face focus groups.
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Journal Homepage (abstract) / (full text)
Year of publication1998
Bibliographic typeJournal article
